Infusionsoft RC Feature: RFM Field Settings

Note:The video below states that you need to manually map these fields,however, Revenue Conduit will automatically map these fields for youif you signed up for our Marketing Systemand received our Infusionsoft campaigns. No additional setup will be required for the fields discussed in the video if yousigned up for our Marketing System.

RFM Fields

Total Value of OrdersType: Currency - The total value of orders made by the customer is stored. (Ex. Customer no.1 has a total of $1500.00 value of orders).

Average Order ValueType: Currency - The average order value made by the customer is stored. (Ex. Customer no.1 has an average order value of $250).

Total Number of OrdersType: Number - The total number of orders made by the customer is stored. (Ex. Customer no.1 has a total of 29 orders).

First Order DateType: Date - The first order date of the customer is stored from the time you signed up in RC up to today. (Ex. The date 5/12/2016 where the customer made its first order).

First Order ValueType: Currency - The first order value of the customer is stored from the time you signed up in RC up to today. (Ex. The first order value of customer no.1 is $150.00).

Last Order DateType: Date - The last order date of the customer is stored from the time you signed up in RC up to today. (Ex. The date 5/12/2016 where the customer made its last order).

Last Order ValueType: Currency - The last order value of the customer is stored from the time you signed up in RC up to today. (Ex. The last order value of customer no.1 is $150.00).

Average Days Between OrdersType: Number - The average days between orders made by the customers is stored. (Ex. The average days between the orders is 2 days, so every 2 days there will be orders).

Account Creation DateType: Date - The date of the account creation is stored. (Ex. The account was created on 5/12/2016).