HubSpot Properties: RFM Field Settings

Wondering what RFM means? This stands for Recency, Frequency and Monetary values. Revenue Conduit will determine how recently someone has purchased, the number of times they have bought as well as calculate the total amount of money spent.

RFM Fields

Account Creation DateType: Date Picker - The date of the account creation is stored. (Ex. The account was created on 5/12/2016.)

Average Days Between OrdersType: Number - The average days between orders made by the customers is stored. (Ex. The average days between the orders is 2 days, so every 2 days there will be orders).

Average Order ValueType: Number - The average order value made by the customer is stored. (Ex. Customer no.1 has an average order value of $250).

First Order DateType: Date Picker - The first order date of the customer is stored from the time you signed up in RC up to today. (Ex. The date 5/12/2016 where the customer made its first order).

First Order ValueType: Number - The first order value of the customer is stored from the time you signed up in RC up to today. (Ex. The first order value of customer no.1 is $150.00).

Last Order DateType: Date Picker - The last order date of the customer is stored from the time you signed up in RC up to today. (Ex. The date 5/12/2016 where the customer made its last order).

Last Order ValueType: Number - The last order value of the customer is stored from the time you signed up in RC up to today. (Ex. The last order value of customer no.1 is $150.00).

Total Number of OrdersType: Number - The total number of orders made by the customer is stored. (Ex. Customer no.1 has 29 orders).

Total Value of OrdersType: Number - The total value of orders made by the customer is stored. (Ex. Customer no.1 has a total of $1500.00 value of orders).