How marketing contact status is set and how it can be changed.
For any data that Unific uploads into HubSpot, the marketing contact status is always set to 'non-marketing'.
This decision is not made by Unific, but by HubSpot's default setting.
HubSpot's documentation says:
Any integration or API by default will set contacts as non-marketing.
See HubSpot's documentation on marketing contacts.
Unific is an integration that uses the HubSpot API.
What this means:
Unific is not making any decisions about the Marketing Contact status. This is the correct approach since the control of which contacts are marketing and which contacts are non-marketing should stay in HubSpot.
How to change marketing status via a Workflow
The Unific team recommends creating a workflow to change the marketing contact status based on a criteria that makes sense for your business.
Below is an example workflow:
