How To Turn off Pre-mapped Property Mappings

This article describes how to turn off some of the pre-mapped properties that Unific makes.

Video on how to turn off certain mappings

Turning off Unific's Pre-mapped Properties

This article explains how to modify your Unific custom mappings when syncing your eCommerce platform (such as Shopify or WooCommerce) with HubSpot. Unific pre-maps around 150 properties based on industry best practices, but you can easily adjust or add custom mappings to suit your specific business needs.

Accessing the Mappings Screen

1. Navigate to Syncs: From your dashboard, go to the Syncs section.
2. Edit Connection: Click the Edit button.
3. This opens the connection screen where your source (e.g., Shopify, WooCommerce, BigCommerce, Magento 2/Adobe Commerce) connects with your destination (HubSpot).
   
   

Understanding Custom Mapped Properties

Pre-Mapped Setup: Unific automatically pre-maps approximately 150 properties covering essential data for customers, orders, products, companies, and checkouts.

Purpose: These mappings have been developed over nearly 10 years to reflect the common needs of eCommerce businesses, ensuring you sync the most critical data to HubSpot.

Customization Options: You can toggle these mappings on or off based on your requirements. Although you may not need certain data immediately, keeping most of the pre-mapped properties enabled is recommended as they can be valuable for future reporting and personalized customer targeting.

Adding Custom Mappings

If your business requires additional or unique data syncing:

Advanced Property Mappings: Use the custom mappings feature to add new mappings for customers, orders, products, companies, or checkouts.

Flexibility: These custom mappings can be added or removed at any time, allowing you to fine-tune the data flow based on evolving business requirements.

Steps to Add a Mapping:

1. Click the Add New Mapping button.
2. On the left side of the screen, you'll see your store's properties.
3. On the right side, the corresponding HubSpot properties are displayed.
4. Link the appropriate store property with the HubSpot property according to your needs.

Best Practices & Recommendations

Retain Pre-Mapped Properties: Even if some mappings seem unnecessary at first glance, keeping them active may be beneficial later for generating reports or targeting customers through personalized campaigns.

Periodic Reviews: Regularly review your mappings to ensure they continue to align with your data strategy and business goals.

Expert Design: The pre-mapped properties are configured based on extensive industry experience, so their default setup is designed to cover the most common use cases in eCommerce.

Conclusion

Modifying Unific custom mappings is a straightforward process that gives you the flexibility to sync data between your eCommerce platform and HubSpot efficiently. By following the steps outlined above, you can easily manage both pre-mapped and custom mappings to optimize your data integration, reporting, and personalization efforts.

For further assistance or any questions, please submit a ticket.